Serena Toovey
Self Directed Project
Celebration of the Horse
My project title is Celebration of the Horse with a focus on Photography, Design and Illustration withing the Equestrian Industry. This project consists of a body of work including illustration, photography and design. Some elements will be tailored to a professional company looking to raise their profile by updating their online image, creating a brand identity and designing merchandise. Other elements include digital portraits such as these below.
Social Sequences
Wildfires
This project asked us to illustrate a sequence of final pieces about a social issue that we were passionate about. My themes included global warming and animal conservation. This was my first completely digital University project, as I had recently bought an iPad Pro.
For the first set of final outcomes, I looked into wildfires, in the attempt to raise awareness of the wildfires in California, the Amazon Rainforest and more recently, Australia.
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 F4CBD2E9-8221-414A-8930-DEB549CA7404.jpe |  996AEBA4-9BD8-45D5-81D0-60FB045724E3.jpe |  DC5C1DAB-760D-41BC-B5B0-3E7DD43BE862.jpe |
Social Sequences
Flooding
These outcomes were the second part of my project, which looked into flooding. I wanted to show an exaggerated apocalyptic future whilst featuring an iconic landmark.
Print Menagerie
Pony Club Educational Material
This has been my favourite project to date as this is when I started featuring horses in my artwork again. It was a print-based project and I experimented with monoprint, lithographs, lino print and digital printing, as well as filling multiple sketchbooks with traditional studies of horses, and an abundance of research.
My final outcomes were educational equestrian posters to be displayed at pony clubs, horse riding stables and in equestrian magazines aimed at children and teenagers.
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