Serena Toovey

Professional Practice - Society6
https://society6.com/serenart_equine After I posted my simplistic illustrations on my Instagram, I received lots of comments and messages...

Professional Practice - Instagram Highlights
Interact I wanted to interact with my followers more than just in comments on my posts so I decided to ask questions in my stories. I...

Professional Practice - Updated CV
In order to be submitted with the Batch items, I redesigned my CV. I had two CVs, one which was plain and informative, the other more...

Professional Practice - Final Business Cards
Added white border. Added background. Added photographic business cards. Could mix and match front and back images. Could add coloured...

Professional Practice - Instagram Giveaways
I am/have hosted 4 Instagram giveaways. Two of these giveaways are still active and two included an illustration from me as a prize. I...

Professional Practice - Instagram Price Lists
I knew that I needed to add information about prices onto my Instagram. I designed a series of images to display this information but I...

2020 Commissions
↓The drawings below are commissions for Becky Potter. Becky is my best friend and we met through the University of Portsmouth Equestrian...

Professional Practice - Instagram Growth
As part of the Professional Practice brief, it states that you will need to produce an online presence - for example a blog or...

Self Directed - Calendar Tests
Experimenting with different layouts and styles for the calendar. Using SaalDigital software. As much as I liked the effect of the white...

Self Directed - Final Calendar Mock-Up
A layout of all of the months with their photos. Each row is coloured to be seasonal. I decided on a square layout as I didn't want the...

Self Directed - A Celebration of the Horse Test Pages
Test pages for my book featuring my illustrations and photography, as well as popular equestrian quotes. I started off by using photos I...

Saal Digital Photobook Review
I am a University Illustration student and amateur equine photographer. As part of my coursework, I wanted to submit a high-quality...

Self Directed - Textual Research - The Book of the Horse: Horses in Art by Angus Hyland
Inspiration for my book 'A Celebration of the Horse' with illustrations, photos and quotes. I particularly liked the uniqueness of this...

Self Directed - Historical Research Florence
In July 2019, I went on a trip to Florence. I made an effort to find and take photos of horse statues as I already knew what I wanted my...

Self Directed - Artist Research Margarita Lipinska
I found this artist in a gallery whilst on holiday in Cortona, Italy. We had a lovely conversation about her paintings. Born in Poland in...

Self Directed - Double Exposure Experiments
Inspired by friends on Instagram, edited my photos and my drawings with a double exposure effect

Professional Practice - Business Cards
Multiples element of Project To start with, I chose three drawings with a different colour background to explore different layouts with....

Professional Practice - Instagram Icons
I decided that my illustrations with bright coloured backgrounds stood out the most on my feed. After using two as profile pictures, I...



















